Trying to make sense of that ambiguous term called -Integrated Advertising. Shaked & Baked by: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv. Concept & Direction: Shushu E. Spanier Art : Studio Darom (Jantien Roozenburg & Li Levi) Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson & Shushu E.